| More Marketing Insights | |
| • | The art of educating your audience |
| • | Why online B2B marketplaces offer more than website referrals |
| • | Planning your marketing budget |
| • | Thought leadership |
| • | Creating videos |
| Success Stories | |
 |
|
| Q&A: CFM promoted as 'solution specialist' with HospitalityHub | |
| In this Q&A testimonial, Miranda Russell, Marketing & Promotions Representative at Commercial Food Machinery (CFM) points to the ability to promote a comprehensive range of products through HospitalityHub as a key factor in assisting CFM to increase its industry competitiveness. | |
| Storefront of the Month | |
 |
|
| Congratulations to Moffat Australia, the HospitalityHub Storefront of the Month for June! | |
| Tips | |
| • | How to write a Product Article |
| • | How to write a News Release |
| • | How to write a Case Study |
| • | How to write a Q&A Article |
| • | How to write a Feature Article |
| • | Google authorship: how and why |
| Storefront Tips | |
| Build more followers Insert a follow link or icon on your website or email signature. More.. |
|
| Get more content in the NewsWire Write articles that aren’t too salesy and think about what the reader is interested in learning. |
|
| Want to sell new products? Use your Storefront stats to see what your most popular products are and consider selling similar items. |
|
| Get indexed by search engines Focus on well researched keyword phrases, place them carefully, and don't over use them. |
|
| Get your categories right Our categories are growing and evolving all the time, so it’s worth checking them regularly for your Storefront. |
|
| FEATURED BLOG: | ||
| Product pages search engines will love | ||
| By Kalon Huett, Managing Editor | ||
|
SMEs dipping their toes into digital marketing – and even businesses with an established web presence determined to climb a few more rungs of the Google ladder – often find the term 'SEO' an overwhelming hurdle. For a time-precious owner/manager those three |
|
letters represent a world of strategy they know is important, but don't quite know where to start.
As with many aspects of the online marketing challenge, the best approach is to pick from the low-hanging fruit first. The basic concept of search engine optimisation is actually a rather simple one – you want to make all of your products and services as easy as possible for people to find when they're searching online. How do I make content SEO-friendly? But wait, that sounds too easy – I'm always hearing about keywords! Read on to improve your SEO practices faster than you can say, "Google it". |
||
Three Simple SEO Steps to Ranking: Video
Jim Stewart, SmartCompany
These three steps might sound simple, but they'll help you to rank for any keyword. Jim Stewart is one of the country's leading experts in search engine optimisation and his business Stew Art Media has worked with large clients including Mars, M2 and the City of Melbourne. Read more
9 Tips for Writing Product Descriptions that Sell
Beka Rice, SellwithWP
As an e-Commerce shop owner, you typically don't have the opportunity to "sell" to e-Commerce customers in the same way that you do in-store. Since this real-time interaction is missing from the online shopping experience, increasing conversions by optimizing your site is the next best course of action. You can learn from the behaviours of previous customers to make changes that make the shopping experience smoother for the next customers. Read more
7 Most Common SEO Mistakes for Beginners
Jesse Aaron, Jimdo
Search engine optimization (SEO) probably seems like a super technical trade to those with little experience building a website. Over the past decade, small business owners have learned that having a website is vital to getting new customers. With the massive amount of new small business sites, search engine results pages are overcrowded. When a potential customer searches for your brand name, a product or service you offer, and location keywords (such as "pizza in Philadelphia") you might wonder why your website doesn't show up. Read more
| Follow us: |  |
 |
 |
MESSAGE FROM SENDER
You are receiving this message from HospitalityHub.
Your details have
not been provided
to any third party. -Privacy Policy -Contact us -Unsubscribe -Advertise