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FEATURED BLOG: |
Why online B2B marketplaces offer more than website referrals |
By Kalon Huett, Managing Editor |
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Online B2B marketing strategy means finding ways of attracting visitors to your business website, right? Wrong. In reality website referrals can often be one of the least important metrics to assess the performance and progress of a holistic marketing platform. |
Generating click-throughs plays a role, no doubt, but there is one very important ingredient missing when a supplier concentrates exclusively on this type of customer interaction – trust. The fastest way to build the kind of trust that leads to sales is via ongoing and informative communication with the right professionals.
Decision makers absorb targeted, original content and in turn become more likely to engage with a brand that demonstrates expertise, metaphorically tucking away that hospitality leader's business card for safekeeping. In other words B2B buyers do their research. They follow industry trends, they stay up to date with the latest technologies, and they commit to a purchase when they're ready.
Still not convinced that successful online marketing involves measuring more than simply how often people end up at your web pages? Continue reading for the top three benefits of joining the buyer-supplier conversation at an online marketplace such as HospitalityHub.
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