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What's the best way to display my cakes?

Supplier: Australian Catering Equipment Supplies By: Australian Catering Equipment Supplies
10 February, 2014

Cake displays come in a range of styles and designs and choosing one can be tricky. Most modern shops go for a square display whereas the classic curved displays still remain popular.

The art of baking is now a popular niche among the enthusiasts and business-minded people. In the bakeshop business, it is essential to show-off your goods especially if yours are more than just delicious. Commercial restaurant equipment of this kind can make all the difference in your bottom line.

Cakes can be works of art for many bakers. And it is indeed a labour of love to create one for a special occasion. In many commercial bakeries, large fridges are necessary to keep the cakes, pastries, and other baked goodies fresh for delivery to customers and establishments. But for a storefront showcase, you will need a cake display fridge for function and for showing your customers your work.

If you've been to many bakeshops, you will often see cakes encased in cooling units. These food cooling units are usually made of stainless steel with toughened glass doors and sides. There is usually an internal lighting system to illuminate the product/s being displayed.

The fancier type of cake displays often have rotating shelves that can also be adjusted. Most countertop versions have up to four adjustable shelves which can fit four single-tiered cakes. Larger units are great for coffee shops and restaurants, as well as larger bakeshops.

Keeping cakes fresh is usually one of the main reasons why they are refrigerated for only a couple of days. Even those that are displayed in the stores and cafes are sold within the store hours as much as possible, since the temperature is not very cold as the regular refrigerators at home or in commercial establishments. The smaller tabletop fridges have temperatures ranging from 10-degrees and below. The temp can be adjusted depending on the products displayed and their shelf-life.

For high-demand bakeries with storefronts, larger cake displays with varied temperature ranges are necessary to keep the products fresh for at least three days.

However, it is not advisable to display real cakes for a few weeks, so store owners may opt to choose Styrofoam replicas of their products. They are also not required to include refrigeration if this will be their solution for their product displays. Air conditioning in their bakeshops can help keep the displays looking fresh and real-looking for a long time.

Choosing the Right Display

If your cafe or restaurant offers cakes as part of your menu, then you will definitely need to have a great cake display refrigerator to keep them fresh! However, these kinds of commercial fridges can be quite an investment, even if your cafe has great profit margins. Here we look at the important elements to understand when purchasing this particular piece of equipment.

Budget and Need

The first thing you will need to do is understand how much you are willing to spend and also what exactly you want this cake display fridge to do. Of course it will be to ensure food items are cold, but are you intending to keep other bits and pieces in it, or simply keep it for display only?

If you do choose to hold other things in it such as butter or prepared ingredients, you will need to look for a display cabinet with an additional fridge underneath as displaying these things alongside your cakes isn't very appetising to customers!

If this is your first foray into purchasing a piece of equipment such as this, it's important to be realistic in allocating a budget. While it may cost a lot for the initial investment, it is a part of running this type of business and will ultimately help to sell more food and beverages.

What Questions to ask before you buy?

There is a range of ways to start researching cake display fridges and the best place to start is the internet. By using the internet, you will be able to get an idea of all the different brands, models, features, benefits, pricing and stockists that are around. Once you have figured out which stockists have the type of cake display refrigerator you are looking for, you'll need to pick up the phone and ask them the following questions:

  • Do you have a demonstration model I can come and look at?
  • How long will it take to be delivered, if I choose to purchase a cake display fridge from you?
  • What are your payment terms?
  • Do you have finance available?
  • Do your display fridges come with warranties?
  • Do you offer extended warranties?
  • Do you have a service department, should it break down?
  • Do you offer on-site servicing and repairs?

Other questions to consider are the temperature range of the unit, the council requirements if any in your local area and the degree of display the unit offers. Ones with larger glass canopies are best suited to bring your work to the eye!

At Australian Catering Equipment Supplies, we will come to you to help you decide the best solution for your needs and budget. we have finance options that take the guesswork out of choosing the perfect unit. Call us today.