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Radiant Rotisseries

After a decade of running restaurants in South Africa, Jeff and Ivan Sher arrived in Sydney in 1989 looking for a business opportunity. Within a year they were encouraged to look into the charcoal chicken industry because of the future potential of the "then growth" of that industry.

In the next few years both Jeff and Ivan began to suffer from physical and respiratory illnesses as a result of the constant exposure to the constant heat and acrid smoke from the charcoal emissions and toxins. Ivan was the first to have his work restricted putting extra pressure on Jeff to work harder. In turn, it forced both to look for alternative methods of roasting chickens, in a safer, healthier environment.

Unable to find anything suitable in Australia, Jeff travelled to the USA, Italy, France, Germany and England looking for an appropriate alternative. Not only did he not find any, but to his dismay, he could not even find anything that came close to what he wanted. So he decided to create his own.

For the next two years he pursued his goal during every spare minute he could find. But really didn't make the headway he wanted until he met the current manufacturer of the Radiant, Bob Black, and from that point onwards Jeff became so consumed with the project, he spent most waking hours in Bob's factory, tinkering, fine-tuning, evaluating and rebuilding his dream until he was satisfied with the result. Within 12 months the first of Jeff's prototypes came off the production line and ended up in one of his stores.

With his innovative designs featuring rotisserie cooking in clear view of the public, Jeff's shops have not only become a local show piece but have also attracted more clients because of the clean, wholesome, fat-free and better tasting product.

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7/29/33 Waratah Street, Kirrawee , NSW

Trade Assurance

Level: Standard Storefront
Location: Kirrawee , NSW
Joined: May 2018