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Impulse selling from the dairy/meat case

Supplier: Euro Chill Pty Ltd
01 August, 2018

Take a moment to look around your house and you’ll probably find lots of things that you never really use. The gadgets in your kitchen cupboards, the exercise equipment in your garage, the unworn clothes in your wardrobe;

If you’re reading this thinking that you aren’t susceptible to impulse buying, it’s possible you’re correct. However, it’s also quite likely that you’re kidding yourself. The fact is that there is such a thing as impulse buying/selling, putting the product within full view of the customer, and within easy reach, to touch, to inspect, to read the label, etc.

The problem is that when it comes to Refrigerated Products impulse selling is horrendously expensive. Walk down the Dairy aisle of any supermarket and see how cold it is. That’s because so much of the cold air designed to keep the products refrigerated spills out into the aisles where it absorbs body heat and is eventually sucked up into the air-conditioning system, only to be warmed again to keep the customer comfortable at even greater expense, or otherwise just lost to the wider atmosphere.

Fortunately, there is now a better way that is rapidly gaining acceptance from customers and is being embraced by the Shopkeepers. Refrigerated products are displayed in the self-serve Refrigerated Display cabinets but now with easy-glide, ‘Self-closing’, ‘Sliding Doors’ that will open with a gentle finger-tip push, are just as accessible, and all the cold air is kept inside the Cabinet, behind the special ‘low-E’ glass.

The benefits of this are manifold; the most important is probably the fact that the running cost for this type of Refrigerated Display is only a fraction of the cost of the old Open-Face display that has been in use for too long.

Secondly, the temperature control is infinitely better – there is absolutely no trouble at all to maintain temperatures from 0° to 2°C – even if the ambient temperature is soaring up around 40°C, or there is a ceiling Fan or A/C duct overhead.

Thirdly, there is no fear of the Health Inspector, or Prime-Safe inspector dropping in unexpectedly and making an adverse finding regarding the Refrigerated Display in your premises.

Looking at all the benefits of the Vulcano Open-Face Display with Sliding Doors, including the healthy storage of small goods, and the effective, highly energy efficient and constant control of temperature, it’s easy to see why this style of open display refrigerated display case has fast gaining popularity across all major supermarket, grocery, butcher, and deli channels.

Check out our new VULCANO Open-Face Display with Sliding Glass Doors – you’ll be impressed with the design, delighted with the accessibility and simply blown away by the saving in running costs.