Whether you’re managing a fine dining restaurant or operating a fast food outlet, there’s one thing every restaurant strives for: to create a great dining experience that leaves your patrons eager to come back for another meal.
As the restaurant industry becomes increasingly crowded and competitive, restaurant managers are facing pressure to go above and beyond in order to get ahead of the competition. In this guide, we take a look at four critical elements to a great experience: ambiance, decor, staff and quality ingredients.
The ambience you create in your restaurant doesn’t stop with the colour of paint you use, the art you hang on your walls or the music you play. The guide looks at how to create a unified ambience between front- and back-of-house, and provides some innovative ideas for creating ambience while improving the operational efficiency of your establishment.
Like ambience, every decision you make about the look, feel and structure of your establishment plays into the decor — and, importantly, it’s not just an aesthetic consideration either. Research shows that the decor you use in your restaurant has a significant effect on your diners: nautical themes encourage patrons to order seafood, and diners are more likely to order drinks that suit the theme of the restaurant.
Your decor and ambience might be bringing customers into your restaurant in droves, but if your staff aren’t at the same level, you’re wasting a lot of effort. Unifying FOH and BOH staff and encouraging communication among them is key, but you’ll also want to make sure you’re hiring the best possible people for the job and giving them incentive to take the dining experience in your restaurant to the next level.
Lastly, you can’t hope to provide patrons with a world-class dining experience if you don’t have the ingredients to match. The last section of our guide looks at what to consider when selecting produce and sourcing equipment for your restaurant, including some advice on what to look out for, and how Comcater can help you source the best possible equipment for your needs.