Electrolux Professional Australia announces strategic shift into a Direct to Dealer Sales model

Supplier: Electrolux Professional
14 September, 2020

We are excited to announce that Electrolux Professional have made significant changes to the way we do business in Australia.

We will officially shift into a Direct to Dealer Sales model for our range of Electrolux Professional branded Commercial Foodservice equipment.

Effective immediately, the previous exclusive agreement with Stoddart Manufacturing will cease and the complete range of Electrolux Professional Commercial Foodservice Equipment will become available through a reputable and comprehensive dealer network throughout Australia.

Stoddart have been a long-term partner for Electrolux Professional in Australia and will continue to have access to the full Electrolux Professional range on a non-exclusive basis.

The strategic decision of switching to a dealer model was made to create a more direct and competitive product and service offering to the Foodservice Industry. This is especially important as our country, economy and hospitality businesses begin to recover and reopen post COVID 19.

With this major change in structure, we have invested in a significant amount of additional resources to ensure we can provide the required level of support to our dealers, consultants and end user customers. This includes increased warehousing and stock holding, competitive pricing, increased spare parts availability, plus localised sales, service and marketing support.

With a company history that dates back to more than 100 years. Today, Electrolux Professional is the OnE trusted partner for commercial food, beverage and laundry solutions.

We are a global name with local presence. We strive to maintain, develop and enhance customer relationships through understanding, collaboration and a commitment to innovation and sustainability.

We look forward to working more closely with you all in the near future!