Australian Made Campaign bolsters Qld presence
The Australian Made Campaign has bolstered its presence in Queensland with a new Account Manager. Michael Frankland has taken on the role, joining Australian Made's ranks from the Chamber of Commerce and Industry in Queensland (CCIQ).
Frankland will help to facilitate access to the iconic Australian Made, Australian Grown (AMAG) logo – Australia's official country-of-origin certification trade mark – by Queensland's farming, manufacturing, fishing and aquaculture businesses.
He will also work with CCIQ to help educate local businesses on the benefits of leveraging country-of-origin as a marketing tool, and how it can be successfully promoted.
"The Australian Made Campaign is proud to be working with CCIQ to provide the Queensland business community with access to a local resource for information about the Australian Made, Australian Grown logo," Australian Made Chief Executive, Ian Harrison, said.
"Michael Frankland's local business expertise will be greatly valued. He will be a tremendous asset to the team."
CCIQ CEO Stephen Tait said: "As a foundation member of the Australian Made Campaign we are delighted to be supporting the initiative in Queensland. The Australian Made Campaign helps drive recognition and awareness of the fantastic products made, grown and produced across Queensland."
Used by more than 2000 companies on more than 15,000 products sold here and around the world, research shows it is the AMAG logo that gives the vast majority (88 per cent) of Australian consumers strong confidence that a product is Australian.
With recognition of the AMAG logo at an all-time high of 98 per cent it is by far the country-of-origin identifier Australian consumers know and trust best (Roy Morgan, 2012).