Closely followed by no added content, such as no added hormones, preservatives, etc. (13%) and low content, eg. low calorie, fat, carb, sugar, etc. (12%).
Other attributes we value include:
- High protein
- Cruelty free
- Vegetarian/vegan
- Gluten-free
The key attributes vary with age groups and millennials are more concerned about clean eating and cruelty-free menu items, whereas consumers 50+ in age care more about provenance. Fast casual consumers care more about low content, no added content, and cruelty free.
