Accommodation Star Rating takes new strategic direction

Star Ratings Australia has announced a new strategic direction following a successful transfer of management to Australian Motoring Services.

Amongst the plans announced are the incorporation of consumer ratings and reviews and a $1m budget to promote the scheme and accommodation provider licensees.

The announcement also included plans to enhance ties with industry and the Auto Clubs to harness the potential of the "Stars" as the most recognised symbol of quality accommodation standards in Australia.

In his announcement General Manager, Damien Hanger said: "The quality-based rating criteria that were introduced in 2011 will not change. With the vast majority of licensees retaining their Star Rating under the new scheme, we are continuing to work with those who may be facing a rating downgrade on Allowances & Dispensations that recognise their efforts to refurbish or upgrade properties.

"A focus will be to establish an Industry Advisory Board comprising key stakeholders from across the Australian accommodation sector and to re-introduce Industry Advisory Panels for each rating category so we can ensure the standards we are measuring reflect the commercial practices employed by our licensees," Hanger said.

Accommodation Association of Australia CEO, Richard Munro said: "The Accommodation Association of Australia has a long history with the Star Rating scheme and has always supported the need for a standardised system for the industry and consumers representing the quality of accommodation in Australia.

"The scheme represents a viable and systematic approach to ensure consumer representation and promote quality accommodation.  The association will be working closely with AMS and Damien Hanger to ensure the industry and our members' needs are well represented moving forward."