Applied Predictive Technologies (APT) which provides Big Data analytics predicts that in the coming year, hotels will focus on enhancing guest experience through convenience and wellness initiatives, RevPAR improvement through direct bookings, and ancillary revenue streams.
In APTs report the 5 Top trends in hotels for 2015 are:
- Introducing self-service and mobile check-in
- Motivating guests to book direct through their own websites
- Expanding and refining ancillary revenue sources
- Integrating wellness into the guest experience
- Transforming the traditional lobby
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