Australian Made appeals to shoppers to buy local this Easter

The Australian Made website, www.australianmade.com.au, which features an online product directory for all certified Australian Made and Australian Grown products, saw traffic increase by 41 per cent in January – and it is just as busy today.

Australian Made Campaign Chief Executive, Ian Harrison, credits greater consumer awareness of the benefits and importance of buying local, and the development of new shopping habits.

"Consumers might buy Aussie out of a sense of patriotism, or to shore up our growers and manufacturers – the support which kept SPC's doors open is a great example of that – but products made and grown here are often better quality, and that keeps them going back for more," Harrison said.

"Our products and produce is made and grown in a clean, green environment, to high health and safety standards, and that is what sees Aussies put locally made and grown items in their shopping baskets all year around."

Australia produces some of the best typical Easter foods, like fish, lamb, eggs and chocolate. To source local products for your Easter celebrations, visit the Australian Made website, or look for the green-and-gold Australian Made, Australian Grown (AMAG) kangaroo logo when you shop.