AAA 'supportive' of Tourism Australia global campaign

Speaking from the launch in Shanghai, Richard Munro, chief executive of the association said he was optimistic about the impact the latest phase of the campaign in China would have on the Australian tourism and accommodation industry.
 
"The association is always supportive of measures which aim to market the unique attractions of Australia and bring more visitors to travel here for holidays and business, and we are pleased that the government has made such a significant investment of $A180 million over the next three years to roll out the campaign," Munro said.
 
"Consistent with Australia's tourism transition in the Asian Century, we are seeing a growing trend in Asia's expanding middle class travelling abroad.

"We are delighted that this campaign will show this vitally important market all that Australia's tourism and accommodation operators have to offer them and entice them to come and experience Australian hospitality.
 
"We note that this comes on top of the government's Asian marketing focus, with its investment of $61 million over four years in the Asia Marketing Fund, which aims to support the promotion of Australia to growing markets in Asia as a premium holiday and business travel destination.
 
"We are also pleased that this expanded campaign will also run in the UK, USA and at home in Australia, and hope that the campaign inspires holiday and business travellers in these international and local markets to travel and stay in Australia.